Different, Unique & Better
Emphasizing what makes you distinctly unique is called differentiation. It’s what makes people choose to do business with you, and it shapes their expectations of the experience that you’ll provide.
It might sound like marketing 101, but it’s surprising how many businesses focus on imitating their competitors.
In my one-on-one Brand Identity Workshop, I perform competitor analysis for clients, but the intention is to uncover what’s different, unique and better about my client.
The ultimate goal of branding is standing out in the crowd. You want to get recognized and be remembered. To do this, you need to highlight what makes you different than everyone else.
Maybe you offer the best prices or the most options.
Maybe you offer the highest quality, the most convenience, or you’re more experienced than your competitors.
Perhaps you offer an unconventional combination of services or you’re doing something no one else is doing- you’re a hybrid or pioneer within your niche or industry.
What are your special touches?
Think about it, and give yourself some credit!
In my one-on-one Brand Identity Workshop, I am a guide. I help you navigate a journey that ultimately leads to a deeper understanding of your brand.
At the start of the journey, you’ll get a workbook filled with templates and exercises to inspire honest, creative thinking. Together, we uncover beliefs you hold about your brand today, and spark creative thinking for the future.
We get specific about brand purpose and values, your customers, and the competitive landscape of your industry. You’ll also explore what you stand for, what you offer and promise, and what feelings you want to evoke in your target audience. Learn more by getting in touch.
See the world as you want it to be and learn how to make it that way.
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I, Lori Broskett, certify that all information in this portfolio is true and complete.